Chapter 15 — Client Journey & Onboarding — Set the Tone From the Start
Prompt 42 Lead Magnet — Wedding Day Timeline Checklist
You know you need an email list; couples will not hand over an address for nothing. This prompt builds the lead magnet worth trading for — a wedding-day timeline checklist that helps a couple plan, delivered in exchange for an email. A wedding photographer gets the asset outlined and drafted (the real checklist content, not a placeholder), a landing-page blurb, and the follow-up sequence that turns the download into a conversation. The mechanism is honest: something genuinely useful, promoted once, working in the background. It is the only channel that keeps producing between the inquiry and the booking.
- Use this as an opt-in on your website or as a social media lead magnet.
- Update it annually based on common timeline mistakes you see.
A lead magnet couples actually want to download because it's genuinely useful.
The Prompt
Using the Studio Voice Blueprint and Linguistic Filter from Chapter 1, I want to create a Wedding Day Timeline Checklist as a lead magnet. - My photography style: [STYLE] - My target audience: [STAGE - E.G., JUST ENGAGED, 6 MONTHS OUT] - My photography approach: [1–2 SENTENCES] Create a checklist that includes: - Key photography touchpoints with suggested timing - Notes on what to expect from each segment - Tips for couples to prepare for better photos - Space for couples to fill in their own timeline - A soft call-to-action at the end Apply the Linguistic Filter. Do NOT make this a sales pitch disguised as a checklist. Do NOT include pricing. Keep it to 2 pages max.